Polman is distracted from core business issues.
Amazon maintains a corporate social responsibility CSR strategy that prioritizes the e-commerce interests of customers as stakeholders. The company affects its stakeholders, and vice versa. In the case of Amazon, stakeholders have widely varying interests, considering the global reach of the organization.
While its CSR programs and policies evolve, Amazon. In general, the e-commerce organization experiences pressure from a variety of stakeholders and their interests. Customers most important Employees Communities Customers.
The company considers customers as the primary determinant of its e-commerce business success, especially because these stakeholders significantly affect revenues.
The interests of these stakeholders are fair pricing, convenience of service, and online security in transacting with the company. Amazon satisfies all of these interests through emphasis on service and technology.
For example, the company uses advanced information and communication technologies for secure transactions and for efficient purchase and delivery processes. Amazon employees are also trained to maximize the benefits of these technologies and to ensure customer convenience.
This stakeholder group is interested in competitive compensation and career development.
For example, the company provides high compensation, especially for IT personnel directly involved in developing and maintaining the technology assets of the e-commerce business.
Amazon maintains a corporate social responsibility program for communities. The interests of communities include development support, such as through education, healthcare and environmental conservation.
The company addresses these interests mainly through its primary community support arm, Amazon Smile. The company considers these interests as significant influences on the e-commerce business.
It is appropriate for the company to prioritize customers as the primary stakeholder group, considering the online retail nature of the business. The inclusion of employees and communities is one of the strengths of the strategy.
However, the interests of governments and investors as stakeholders are not clearly included in the strategy. The company must also address governmental interests regarding consumer protection and international retail. How stakeholders view stakeholders as CSR motivators.
The role of strategic conversations with stakeholders in the formation of corporate social responsibility strategy. How can corporate social responsibility activities create value for stakeholders? Strategic corporate social responsibility: Stakeholders in a global environment.
Copyright by Panmore Institute - All rights reserved. Educators, Researchers, and Students:The World Business Council for Sustainable Development (WBCSD) is a CEO-led organization of over international ph-vs.com focusing on the maximum positive impact for shareholders, the environment and societies, WBCSD and its member companies are working to accelerate the transition to a sustainable world.
Note: 1. To order, click on the Buy now button and select the book from the list of available books. 2. For International Orders, please write to us at [email protected] Rajeev Dubey.
Group President (HR & Corporate Services) CEO (After-Market Sector) Member of the Group Executive Board.
Rajeev Dubey is the Group President (HR & Corporate Services) & CEO (After-Market Sector), Member of the Group Executive Board, Mahindra & Mahindra Ltd. Marketing Ethics Impact on Local Communities Marketing Ethics Impact on Local Communities Health Marketing Ethics Impact on Local Communities Best Practices - Unilever Health Impacts Ability and Willingness to Address Issues Fair and Lovely has raised concerns regarding beauty standards.
Unilever’s campaign for Axe has often . Featured. McKinsey Global Institute Our mission is to help leaders in multiple sectors develop a deeper understanding of the global economy.
This paper explores the governance characteristics of marine plastic debris, some of the factors underpinning its severity, and examines the possibility of harnessing corporate social responsibility (CSR) to manage plastic use within the contextual attitudes of a contemporary global society.