Starbucks marketing analysis

For instance, the manufacturing entities are no longer centered on the sole production operations, in the hope of selling to customers whatever they produce.

Starbucks marketing analysis

Case Study: Starbucks Coffee

I am a card application carrying Starbucks consumer. I like their coffee, especially the bold blend. As a coffee drinking marketer, I also appreciate their marketing acumen. Smart marketing is no accident. Consistent branding Starbucks has a brand personality that comes through in every communication.

No matter where you are in the world, the logo, storefront and store presence all have a familiar look and feel. When I am in an unfamiliar place, I always notice when someone walks by carrying the distinctive coffee cup. When driving on a highway, all I need to see is the logo and I know refreshment is nearby.

Web is the content hub The web experience is tailored to the audience. For example, my web experience acknowledges my rewards status, so anytime I go to the web site i can easily access my account, check on my rewards, find stores; all the things I want to do as a coffee consumer.

Video is used to masterfully tell the story of ordinary people and, at the same time, ties in an appropriate brand message. These messages are appropriately paced, visually oriented, providing interesting information about the products Starbucks offers.

The content is focused on education and information, not promotion. Starbucks has a presence in social media.

Starbucks marketing analysis

Direct mail is the delivery mechanism for rewards. Despite all their online prowess the old fashioned postcard is still the gift basket for delivering rewards benefits. Mobile experience Starbucks is leading the way in the mobile experience, which makes complete sense when you consider their product.

At a basic level you can view their content from a smartphone. The Starbucks app is one of the more powerful features in their marketing arsenal. Once the app is downloaded one can use the phone to pay for products, reload funds on a card, and find stores.

Make it easy to share content Each communication encourages readers to share content with friends.

Following best practices, Starbucks provides easy one-click options to ensure that sharing content is simple and easy to do; most important, they ask you to share.

Engage consumers Starbucks has a separate presence for collecting ideas.

Starbucks Marketing - Research Paper

For some time, they have branded an experience around the idea of collaboration: Once again the web serves as the hub of the experience. Here, one can submit and comment on different ideas. Starbucks wisely provides feedback so consumers are able to see how the company uses consumer ideas and feedback.

Starbucks even has a twitter account for this initiative.Marketing Research: Starbucks in China. More about coffee market in China. Starbucks in China.

Business Week and Interbrand have listed the top global brands (market study in China) and Starbucks Coffee ranked in at 91st overall thanks to its $3 billion brand value. The company has spread its business to many countries over the past years.

Starbucks marketing analysis

STARBUCKS Strategic management Starbuck Corporation: Analysis of its past and future Today, the name of the Starbucks Corporation is synonymous with a rather corporate version of overpriced coffee.

Revenue of Starbucks bn USD Number of Starbucks stores worldwide 27, Number of McCafe stores worldwide 5, Number of Costa Coffee stores worldwide 3, Starbucks market share in .

The Starbucks app is one of the more powerful features in their marketing arsenal. Once the app is downloaded one can use the phone to pay for products, reload funds on a card, and find stores. In fact I seldom carry my physical gold card anymore, it isn’t necessary. | Page 2 | Starbucks Advertising-Marketing Plan SITUATIONAL ANALYSIS Starbucks opened its first store in and now is in a dominating position in the retail beverage industry.

This company itself is diversified into other related industries including bottled water, and even the music retailing industry.

Starbucks Marketing Strategy – Communicating the message of quality via multiple channels Posted on April 2, by John Dudovskiy Starbucks marketing strategy is based on the following principles.

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